PEUGEOT BİSİKLET, YENİ BAĞLANTILI ELEKTRİKLİ BİSİKLETLERİNİ TANITTI!

01.07.2023

PEUGEOT BİSİKLET, YENİ BAĞLANTILI ELEKTRİKLİ BİSİKLETLERİNİ TANITTI!

Yaklaşık 140 yıldır bisiklet dünyasının en önemli üreticilerinden PEUGEOT Bisiklet, hem aileler hem de profesyoneller için tasarladığı tamamen yeni elektrik destekli bisiklet serisinin lansmanıyla, mobilite sektörüne yön vermeye devam ediyor.

Avrupa elektrik destekli bisiklet pazarı 2022 yılında, yıllık yüzde 8,6’lık bir büyüme göstererek, 5,5 milyon adetle rekor satışa ulaştı. Geçen yıl Avrupa’da satılan her 4 bisikletten biri elektrikliydi. PEUGEOT Bisiklet ise, 1885 yılına dayanan zengin bir inovasyon geçmişine sahip. Şirket şu anda özel lisans sahibi Cycleurope Industries aracılığıyla pazarın en önemli oyuncularından biri konumunda yer alıyor. Şirket güncel haliyle; Çocuk, Trekking, Şehir ve Dağ bisikleti segmentlerini kapsayan elektrik destekli bisikletler (EAB’ler) dahil olmak üzere tüm mevcut ürün gamını tasarlıyor, üretiyor ve satışını yapıyor.

PEUGEOT Bisiklet, 2023 sonunda ve 2024 yılı başında elektrik destekli bisiklet yelpazesini en güncel bağlantılı teknolojilere sahip birkaç yenilikçi modelle daha da genişletiyor. Yeni modeller, yeni bir özel akıllı telefon uygulaması üzerinden kullanıcılara; uyarlanabilir elektrik desteği, hırsızlık önleme sistemi, alarm, bisikletin coğrafi konumu, gerçek zamanlı navigasyon, varış noktasındaki hava durumu tahminleri, rota istatistikleri gibi özelliklerle kullanıcıların hayatını kolaylaştırıyor.

PEUGEOT Bisiklet, bu bağlantılı elektrik destekli bisiklet serisini üç yeni kategoride pazara sunacak:

Şehir bisikleti (Digital e-Bike).
Uzun kuyruklu kargo bisikleti (Digital e-Longtail), özellikle aile kullanımına uygun, en fazla iki çocuğu veya bir yükü rahatça taşıyabilen uzatılmış arka kısma sahip bir bisiklet.
Digital e-Front Load, aile veya profesyonel kullanıma uygun, üç çocuğa kadar kapasiteye sahip bir bagaj veya ağır yük taşımak için uzatılmış ön dingil mesafesine sahip bir kargo bisikleti.

Yeni kargo bisikletleri, PEUGEOT Bisiklet’in giderek daha fazla müşterinin artan ihtiyaçlarını karşılamak için sunduğu elektrikli ulaşımı daha da çeşitlendiriyor:

Bisiklet yollarının ve özel park alanlarının gelişmekte olduğu kentsel alanlardaki aileler.
Yeni bir iş aracı olarak iki tekerlekli kargo bisikletlerini kullanan esnaftan, son kilometre teslimatına uyarlanmış tamamlayıcı ve rekabetçi bir hafif araç yelpazesi arayan lojistik şirketlerine kadar farklı büyüklükteki işletmeler.

B2C ve B2B hedef kitlesine hitap eden bu 3 yeni bağlantılı elektrikli bisiklet serisini, start-up Beweel tasarlıyor ve üretiyor. Tüm Peugeot Bisiklet serisi, Cycleurope Industries tarafından bayi ağları üzerinden satışa sunuluyor. Beweel ise kendi dağıtım kanalları aracılığıyla bağlantılı bisikletleri pazarlıyor.

Vendor	Expiry	Description
Usabilla	13 Months	At Usabilla, we believe in the power of continuous, visual live user feedback. We develop online tools that help our clients test, measure, and improve both the usability and the UX of their websites.
Ignition One	13 Months	The IgnitionOne Customer Intelligence Platform processes real-time customer data to enable personalized engagement across your marketing channels.
Hotjar	13 Months	Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

Vendor	Expiry
Usabilla	13 Months
At Usabilla, we believe in the power of continuous, visual live user feedback. We develop online tools that help our clients test, measure, and improve both the usability and the UX of their websites.
Ignition One	13 Months
The IgnitionOne Customer Intelligence Platform processes real-time customer data to enable personalized engagement across your marketing channels.
Hotjar	13 Months
Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

Vendor	Expiry	Description
[m]Platform	13 Months	This GroupM platform will improve advertisers' ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.
Campaign Manager	13 Months	Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Xaxis	13 Months	Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Google Ads	13 Months	Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited
Insider	13 Months	We use tracking technologies like cookies (small files stored on your browser), web beacons, and device identifiers (collectively also known as “cookies”) to recognize your computer or device so we can analyze the effectiveness of our website design and advertising, deliver you better experiences, verify your identity or otherwise facilitate the provision of information society services. Our systems also log information such as your browser, operating system, and IP address. We provide you with clear and precise information about the purposes of cookies so as to ensure that you are aware of information being placed on the terminal equipment you are using. We provide you with the opportunity to refuse to have a cookie stored on your terminal equipment.

Vendor	Expiry
[m]Platform	13 Months
This GroupM platform will improve advertisers' ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.
Campaign Manager	13 Months
Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Xaxis	13 Months
Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Google Ads	13 Months
Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited
Insider	13 Months
We use tracking technologies like cookies (small files stored on your browser), web beacons, and device identifiers (collectively also known as “cookies”) to recognize your computer or device so we can analyze the effectiveness of our website design and advertising, deliver you better experiences, verify your identity or otherwise facilitate the provision of information society services. Our systems also log information such as your browser, operating system, and IP address. We provide you with clear and precise information about the purposes of cookies so as to ensure that you are aware of information being placed on the terminal equipment you are using. We provide you with the opportunity to refuse to have a cookie stored on your terminal equipment.

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