PEUGEOT #CAMOCATCH OPERASYONUYLA MEYDAN OKUYOR!

16.07.2023

KAMUFLAJLI YENİ PEUGEOT 3008 YOLLARDA!

PEUGEOT’nun D Segmenti’ndeki göz alıcı modeli 508, yenilenen tasarımı ve iç mekân özellikleriyle Türkiye’de lansmana özel 1.770.000 TL’den başlayan fiyatlarla satışa sunuldu. Yeni PEUGEOT 508, BlueHDi 130 turbo dizel motor ve EAT8 otomatik şanzıman kombinasyonuyla ülkemize giriş yaptı. 300 Nm’lik maksimum torku üreten motor, yüksek çekiş kapasitesi ve WLTP verilerine göre 4.4 ile 6.3 lt/100 km arasında değişen yakıt tüketimiyle bir kez daha verimlilik ustalığını kanıtlıyor. ALLURE ve GT donanım paketleriyle tercih edilebilen yeni PEUGEOT 508’in 3’ü yeni olmak üzere 7 gövde renk seçeneği bulunuyor.

PEUGEOT, tamamen yeni 3008 ile, her zamankinden daha fazla yenilik yapmayı planlıyor. Normal şartlarda gizli şekilde yollara çıkarılan ve görünmemek adına farklı uygulamalarla geliştirmeleri sürdürülen prototipler konusunda PEUGEOT, yeni 3008’i kamuflajlı da olsa sergiliyor ve hatta tanıtıma PEUGEOT severleri de dahil ediyor. PEUGEOT, mayıs ayında başlayan operasyonun ilk aşamasında yeni 3008’in prototiplerinde kullanacağı yeni kamuflajları sosyal ağlarında oylamaya sundu. Haziran ayı boyunca markanın çeşitli sosyal ağlarında binlerce oy kullanıldı ve üç kamuflaj teması seçildi. Bunlar;

Sokak Sanatı”
“Görsel Sanat”,
“Prototip” temaları olarak belirlendi.

PEUGEOT severlerin seçtiği bu kamuflajlar haziran ayında üretildi ve bu yaz Avrupa yollarında son geliştirme testleri yapılacak olan yeni PEUGEOT 3008’lere uygulandı. Bu süre boyunca #CAMOCATCH CHALLENGE, bu kamuflajlı PEUGEOT 3008’lerden birini görme şansına sahip olan herkesi, 15 Temmuz ile 15 Ağustos tarihleri arasında fotoğrafını çekmeye (güvenlik kurallarına uygun olarak) ve kişisel sosyal ağlarında (Facebook ve Instagram) paylaşmaya davet ediyor. Elbette #CAMOCATCH ve @PEUGEOT etiketlerinin de eklenmesi gerekiyor. Tüm kamuflajlı 3008’lerin bir QR Kodu da bulunuyor. Bu sayede takipçiler #CAMOCATCH operasyon web sayfasına erişmek için QR Kodu tarayabiliyor.

PEUGEOT, dünya prömiyeri ardından yapılacak basın test sürüşlerinde yeni 3008’i denemek üzere özel olarak davet edilecek 6 talihli belirlemek için de başvurular arasından (Kişi başına yalnızca bir başvuru) bir çekiliş yapacak. PEUGEOT, eylül ayında yeni 3008’in üzerindeki sır perdesini yani kamuflajı kaldıracak.

Vendor	Expiry	Description
Usabilla	13 Months	At Usabilla, we believe in the power of continuous, visual live user feedback. We develop online tools that help our clients test, measure, and improve both the usability and the UX of their websites.
Ignition One	13 Months	The IgnitionOne Customer Intelligence Platform processes real-time customer data to enable personalized engagement across your marketing channels.
Hotjar	13 Months	Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

Vendor	Expiry
Usabilla	13 Months
At Usabilla, we believe in the power of continuous, visual live user feedback. We develop online tools that help our clients test, measure, and improve both the usability and the UX of their websites.
Ignition One	13 Months
The IgnitionOne Customer Intelligence Platform processes real-time customer data to enable personalized engagement across your marketing channels.
Hotjar	13 Months
Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

Vendor	Expiry	Description
[m]Platform	13 Months	This GroupM platform will improve advertisers' ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.
Campaign Manager	13 Months	Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Xaxis	13 Months	Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Google Ads	13 Months	Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited
Insider	13 Months	We use tracking technologies like cookies (small files stored on your browser), web beacons, and device identifiers (collectively also known as “cookies”) to recognize your computer or device so we can analyze the effectiveness of our website design and advertising, deliver you better experiences, verify your identity or otherwise facilitate the provision of information society services. Our systems also log information such as your browser, operating system, and IP address. We provide you with clear and precise information about the purposes of cookies so as to ensure that you are aware of information being placed on the terminal equipment you are using. We provide you with the opportunity to refuse to have a cookie stored on your terminal equipment.

Vendor	Expiry
[m]Platform	13 Months
This GroupM platform will improve advertisers' ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.
Campaign Manager	13 Months
Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Xaxis	13 Months
Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Google Ads	13 Months
Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited
Insider	13 Months
We use tracking technologies like cookies (small files stored on your browser), web beacons, and device identifiers (collectively also known as “cookies”) to recognize your computer or device so we can analyze the effectiveness of our website design and advertising, deliver you better experiences, verify your identity or otherwise facilitate the provision of information society services. Our systems also log information such as your browser, operating system, and IP address. We provide you with clear and precise information about the purposes of cookies so as to ensure that you are aware of information being placed on the terminal equipment you are using. We provide you with the opportunity to refuse to have a cookie stored on your terminal equipment.

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