PEUGEOT #CAMOCATCH SOSYAL MEDYA KAMPANYASINDA TAKİPÇİLER KONUŞTU!

01.06.2023

PEUGEOT #CAMOCATCH SOSYAL MEDYA KAMPANYASINDA TAKİPÇİLER KONUŞTU!

PEUGEOT, en güncel sosyal medya kampanyasıyla, yeni PEUGEOT 3008’in Avrupa yollarındaki son geliştirme testlerinde kullanılacak olan kamuflajların tasarımını seçme fırsatı verdi. Sosyal medya sayfalarında olağanüstü bir başarı yakalayan marka, katılımcıların seçimleri sonucunda 6 kamuflaj tasarımını oylamaya sundu.

Birkaç ay içinde tanıtılacak yeni 3008 için PEUGEOT, yol testlerinde kullanılacak araçların kamuflaj tasarımları için sosyal medya üzerinden bir etkinlik başlatmıştı. Mayıs ayında PEUGEOT tasarımcılarının 10 adet yenilikçi ve etkili kamuflaj tasarımı, markanın sosyal medya sayfalarında halkın oylamasına sunuldu. Bu 10 tasarım, yeni PEUGEOT 3008’in detaylarını gizlerken ana hatlarıyla da heyecan uyandırdı. PEUGEOT’nun farklı sosyal medya sayfalarına takipçilerden binlerce katkı geldi: Facebook, Instagram, Twitter ve LinkedIn.

PEUGEOT tasarımcılarının sunduğu 10 seçenek arasından en çok oy alan 6 tanesi şunlar oldu:

Takipçiler tarafından seçilen 6 kamuflaj, haziran ayında üretilecek ve 15 Temmuz-15 Ağustos tarihleri arasında Avrupa yollarında test edilecek olan yeni Peugeot 3008’i örtmek için kullanılacak. PEUGEOT, bu süre zarfında bu kamuflajlı PEUGEOT 3008’lerden birini görme şansına sahip herkesi, güvenlik kurallarını ihlal etmeden, bir fotoğrafını çekmeye ve fotoğrafı #CAMOCATCH ve @PEUGEOT etiketleriyle markanın sosyal medya sayfalarından birinde yayınlamaya davet ediyor. Ardından, 2024’te, otomobili denemeye davet edilecek 6 kazanan belirlemek için başvurular arasında, kişi başına bir kayıt olmak üzere, marka tarafından bir çekiliş düzenlenecek.

PEUGEOT, 2023’ün başından bu yana genç tasarımcılarla işbirliği ve ortaklık stratejisi uyguluyor. Marka bu kez, PEUGEOT’nun tasarım bilgisini maksimum sayıda kişiye ulaştırmak için bu işbirliğini sosyal medya aracılığıyla daha geniş, uluslararası bir kitleye yayıyor.

Vendor	Expiry	Description
Usabilla	13 Months	At Usabilla, we believe in the power of continuous, visual live user feedback. We develop online tools that help our clients test, measure, and improve both the usability and the UX of their websites.
Ignition One	13 Months	The IgnitionOne Customer Intelligence Platform processes real-time customer data to enable personalized engagement across your marketing channels.
Hotjar	13 Months	Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

Vendor	Expiry
Usabilla	13 Months
At Usabilla, we believe in the power of continuous, visual live user feedback. We develop online tools that help our clients test, measure, and improve both the usability and the UX of their websites.
Ignition One	13 Months
The IgnitionOne Customer Intelligence Platform processes real-time customer data to enable personalized engagement across your marketing channels.
Hotjar	13 Months
Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

Vendor	Expiry	Description
[m]Platform	13 Months	This GroupM platform will improve advertisers' ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.
Campaign Manager	13 Months	Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Xaxis	13 Months	Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Google Ads	13 Months	Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited
Insider	13 Months	We use tracking technologies like cookies (small files stored on your browser), web beacons, and device identifiers (collectively also known as “cookies”) to recognize your computer or device so we can analyze the effectiveness of our website design and advertising, deliver you better experiences, verify your identity or otherwise facilitate the provision of information society services. Our systems also log information such as your browser, operating system, and IP address. We provide you with clear and precise information about the purposes of cookies so as to ensure that you are aware of information being placed on the terminal equipment you are using. We provide you with the opportunity to refuse to have a cookie stored on your terminal equipment.

Vendor	Expiry
[m]Platform	13 Months
This GroupM platform will improve advertisers' ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.
Campaign Manager	13 Months
Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Xaxis	13 Months
Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Google Ads	13 Months
Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited
Insider	13 Months
We use tracking technologies like cookies (small files stored on your browser), web beacons, and device identifiers (collectively also known as “cookies”) to recognize your computer or device so we can analyze the effectiveness of our website design and advertising, deliver you better experiences, verify your identity or otherwise facilitate the provision of information society services. Our systems also log information such as your browser, operating system, and IP address. We provide you with clear and precise information about the purposes of cookies so as to ensure that you are aware of information being placed on the terminal equipment you are using. We provide you with the opportunity to refuse to have a cookie stored on your terminal equipment.

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