PEUGEOT’DAN #CAMOCATCH OPERASYONU

15.05.2023

PEUGEOT’DAN #CAMOCATCH OPERASYONU

PEUGEOT, tüm tasarım meraklılarına yeni nesil PEUGEOT 3008’in kamuflajlarını seçme şansı vermek için #Camocatch operasyonunu başlatıyor. Eylül 2023’te tanıtılacak yeni 3008 SUV öncesinde PEUGEOT, kamuflajlı prototipler, son rötuşlar ve ince ayarlar için bu yaz Avrupa yollarında olacak. PEUGEOT, bu olaya dikkat çekmek için sosyal medyada bir operasyon başlatıyor. Bu operasyonda halk, uzun zamandır beklenen bu yeni modelde kullanılacak kamuflajların tasarımını seçebilecek.

PEUGEOT, yeni 3008’in uluslararası lansmanı için elinden gelenin en iyisini yapmaya karar verdi. Kamuflaj, bir otomobil ürününün hayatında önemli bir aşama iken buradaki tek amaç, aracın kaportasını gizlemek ve tanıtım öncesinde aracın gizliliğini korumak. PEUGEOT bir kez daha, var olan kalıpların dışına çıkıyor ve yenilikçi bir yaklaşım sergiliyor. Marka, 3008 için kamuflaj seçimine ilk kez halkı, PEUGEOT #CAMOCATCH operasyonuyla aktif olarak dahil ediyor ve bu önemli aşamayı bir iletişim aracına dönüştürüyor.

PEUGEOT tasarımcıları 10 yeni, etkili ve yenilikçi kamuflaj deseni geliştirdi. Bu desenler, yeni PEUGEOT 3008’in kedi formlarının ayrıntılarını gizliyor, ama aynı zamanda “Göz Alıcılık ile dünya çok daha iyi bir yer” yaklaşımını kanıtlayan, ilham verici ve iyimser grafik tasarımıyla duyguları harekete geçiriyor.

PEUGEOT #CAMOCATCH operasyonunun detayları

PEUGEOT, 15 Mayıs-2 Haziran tarihleri arasında sosyal medyada bir iletişim kampanyası başlatıyor ve halkı PEUGEOT tasarımcıları tarafından tasarlanan 10 seçenek arasından en sevdikleri kamuflajları seçmeye davet ediyor. Bunun için tek yapmanız gereken; markanın, Facebook, Instagram, Twitter ve LinkedIn sosyal medya sayfalarında oy kullanmak. En çok oy alan 6 kamuflaj, haziran ayında üretilecek ve yaz boyunca açık yol testlerine çıkacak yeni PEUGEOT 3008’leri örtmek için kullanılacak.

Yeni PEUGEOT 3008 kamuflajlı olarak Avrupa yollarına haziran ayında çıkacak. PEUGEOT, kamuflajlı bir PEUGEOT 3008 görme şansına sahip herkesi bunun (Güvenlik kurallarına uygun olarak) fotoğrafını çekmeye ve #CAMOCATCH etiketli (#hashtag) PEUGEOT hesaplarında yayınlamaya davet ediyor. Tamamen yeni kamuflajlı aracın resimlerini yayınlayanlar arasından seçilecek kişiler, 2024’ün başlarında aracı özel olarak kullanmaya davet edilecek. PEUGEOT, 2023’ün başından bu yana genç tasarımcı sanatçılarla işbirlikleri ve ortaklıklar yapma stratejisi izliyor. Markanın iş birliği, bu kez PEUGEOT’nun tasarım bilgisini maksimum sayıda kişiye tanıtmak için uluslararası bir kitleyle genişliyor.

Vendor	Expiry	Description
Usabilla	13 Months	At Usabilla, we believe in the power of continuous, visual live user feedback. We develop online tools that help our clients test, measure, and improve both the usability and the UX of their websites.
Ignition One	13 Months	The IgnitionOne Customer Intelligence Platform processes real-time customer data to enable personalized engagement across your marketing channels.
Hotjar	13 Months	Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

Vendor	Expiry
Usabilla	13 Months
At Usabilla, we believe in the power of continuous, visual live user feedback. We develop online tools that help our clients test, measure, and improve both the usability and the UX of their websites.
Ignition One	13 Months
The IgnitionOne Customer Intelligence Platform processes real-time customer data to enable personalized engagement across your marketing channels.
Hotjar	13 Months
Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site's user experience and performance/conversion rates.

Vendor	Expiry	Description
[m]Platform	13 Months	This GroupM platform will improve advertisers' ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.
Campaign Manager	13 Months	Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Xaxis	13 Months	Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Google Ads	13 Months	Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited
Insider	13 Months	We use tracking technologies like cookies (small files stored on your browser), web beacons, and device identifiers (collectively also known as “cookies”) to recognize your computer or device so we can analyze the effectiveness of our website design and advertising, deliver you better experiences, verify your identity or otherwise facilitate the provision of information society services. Our systems also log information such as your browser, operating system, and IP address. We provide you with clear and precise information about the purposes of cookies so as to ensure that you are aware of information being placed on the terminal equipment you are using. We provide you with the opportunity to refuse to have a cookie stored on your terminal equipment.

Vendor	Expiry
[m]Platform	13 Months
This GroupM platform will improve advertisers' ability to use audience-defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients.
Campaign Manager	13 Months
Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Xaxis	13 Months
Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimize programmatic media investments and achieve improved, verifiable results for its clients. Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Google Ads	13 Months
Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited
Insider	13 Months
We use tracking technologies like cookies (small files stored on your browser), web beacons, and device identifiers (collectively also known as “cookies”) to recognize your computer or device so we can analyze the effectiveness of our website design and advertising, deliver you better experiences, verify your identity or otherwise facilitate the provision of information society services. Our systems also log information such as your browser, operating system, and IP address. We provide you with clear and precise information about the purposes of cookies so as to ensure that you are aware of information being placed on the terminal equipment you are using. We provide you with the opportunity to refuse to have a cookie stored on your terminal equipment.

Çerezleri hedef kitle ölçümü amacıyla kabul ediyorum
Pazarlama amaçlı çerezleri kabul ediyorum
Sosyal ağlarda paylaşım amaçlı çerezleri kabul ediyorum